For an inventive wall mural series called The Mural Beyond the Frame, artist Maki Ohkojima thought outside of the box. The Japanese painter created vivid pieces that spill off the canvas and sprawl onto the surrounding walls.
The series of paintings came from the idea that Ohkojima feels she can't fully express herself within the confines of the canvas. She explained her work is usually one part of a larger world or story, comparing it to a camera's inability to capture a full landscape. So she decided to incorporate this concept into her work itself.
In some cases the frame was swallowed by the wall mural and was barely noticeable. In others, the frame was brightly painted, while the wall extension was in black and white or more muted colors.
What's Driving This Trend
- Beyond-the-frame Art
- Incorporating wall murals that extend beyond the canvas creates opportunities for artists to provoke thought on breaking boundaries and guidelines.
- Interactive Murals
- Integrating murals into the surrounding environment creates disruptive innovation opportunities for architects and designers to use visual art to evoke better immersion and liveliness.
- Extended Identity
- The concept of extending a mural beyond the canvas offers opportunities for marketers, designers and advertisers to create immersive experiences that blend identity with aesthetics.
Who This Affects Most
- Artists and Art Galleries
- Innovative artists and galleries can capitalize on the trend by showcasing art that is different from the norm, with paintings or murals that stretch beyond the conventional frame.
- Architecture and Interior Design
- Design and architectural firms can take advantage of interactive wall murals by creating immersive and experiential environmental art for their clients and customers.
- Advertising and Marketing
- Marketing and advertising agencies can capitalize on extended identity murals by creating immersive brand experiences that blend identity with aesthetics.
