The W September 2011 editorial is exactly what fashion is all about: having fun with different looks.
Michael Thompson photographs Guinevere Van Seenus as she poses in various theatrical ensembles. From tie dyed hair to fur coats, it's clear that anything and everything goes in the W September 2011 spread. Lori Goldstein is the stylist behind all of the perfectly put together yet spontaneous styles.
Check out the W September 2011 photo shoot for yourself to see how dressing up like you did when you were a kid is still fiercely in fashion.
Implications - Consumers with stressful lifestyles are looking towards their products for relief from everyday responsibilities. Designs that are whimsical appeal to shoppers who want to experience fun through the artwork they look at. In order to attract more contemporary customers, a company could focus on this idea of entertainment when coming out with new items.