Generational Starlet Portrayals

The W Magazine November 2012 Issue Features Retro-Styled Starlets

The W Magazine November 2012 issue features a cover editorial that not only showcases Hollywood's hottest starlets, but also pays tribute to vintage styles of the past.

The sultry visages of the starring models in this piece were captured by photographer extraordinaire Steven Klein. This fashion spread is part of the magazine's 40th anniversary celebration as a celebrated and forward-thinking fashion publication. For this occasion, actresses Scarlett Johansson, Keira Knightley, Rooney Mara and Mia Wasikowska pose in vintage styles paying tribute to the styles of the "four decades of fashion, scandals, art, and beautiful people."

Each startlet portrays a decade of the publication's trajectory from the 70s to the 2000s as styled by the Edward Enninful. The result is a stunning piece of edgy editorial work in this W Magazine November 2012 cover feature.

Retro Fashion Revival
Opportunity for fashion industry to tap into nostalgia and bring back vintage styles.
Decade-specific Marketing
Brands can capitalize on decade-specific trends to appeal to different age groups and tap into nostalgia.
Iconic Celebrities as Timeless Inspiration
Opportunity for industries to use vintage celebrity images as brand ambassadors and inspiration.

Industries Being Reshaped

Fashion
Fashion industry can take inspiration from vintage styles to appeal to modern consumers.
Marketing
Opportunity for marketers to capitalize on decade-specific trends to appeal to different age groups.
Advertising
Industries can use images of iconic celebrities from different decades to promote products and services.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 97%
Freshness 8%