Unconventional Romance Editorials

Lachlan Bailey Shot for the W Magazine March 2014 Issue

This W Magazine March 2014 fashion spread shows two stunning young women in an old dilapidated home.

Fashion photographer Lachlan Bailey snaps up this quite adorable shoot with a very rustic and rundown backdrop. There are two models posing: Rosie Tapner and Kristine Froseth. The name of the editorial is 'Modern Romance' so I'm guessing that that they are supposed to be more than friends.

Both Tapner and Froseth are styled in very preppy looks for this W Magazine March 2014 style story. Lots of jackets, jeans and collared shirts make them look ready for a chilly spring or even autumn day. With their light brown hair pulled back into loose ponytails and their similar style sentiments, they almost look like twins. Maybe when Vogue says 'Modern Romance' they are taking queues from Game of Thrones character.

Rustic Fashion Photography
Opportunity to integrate natural and urban elements in fashion photography to showcase unexpected beauty.
Preppy Style Revival
Revamp preppy looks by using modern cuts and playing with textures and patterns to create a fresh take on a classic style.
Non-heteronormative Representation in Fashion
Opportunity to showcase more authentic representation of relationships and embrace diversity in fashion editorials.

Industries Being Reshaped

Fashion Photography
Incorporate unique and unconventional backdrops to add new dimensions to fashion photography.
Fashion Styling
Revamp preppy style icons by mixing vintage pieces with modern cuts and patterns to create a distinct aesthetic.
Fashion Advertising
Embrace diversity in fashion advertising by representing a wider range of relationships and lifestyles in ads.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 51%
Freshness 8%

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