W Magazine ushers in the new Spring season with some Greek mythology in the editorial "Harvest" in their April 2009 issue.
"Demeter meets Ophelia in earth goddess looks: Peasant blouses, patterned layers and sheerness everywhere, all under headdresses that are a force of nature," explains W.
Harvest features the photography of Mario Sorrenti with Lara Stone and Eniko Mihalik adorned in floral accessories and vibrant Spring fashion by stylist Camilla Nickerson.
Implications - Contemporary consumers are looking for products that contain an element of nature. Items that feature an environmentally friendly aspect are appealing to those who desire a way to protect the planet. In order to stay on top, a company could focus on this eco-conscious feature.