Contemporary Art-Motif Lines

VVB Channels Inspiration From Contemporary Artists and Their Work

The VVB Fall 2018 collection draws a strong influence from the works of contemporary artists such as Jean-Michel Basquiat and David Hockney. The Victoria Victoria Beckham capsule also shows accents of some Andy Warhol works as well. The designer has a deep admiration for contemporary art and has always been inspired by it. She translates the influence through details such as a repeating pattern of blurry Polaroid photos captured by Basquiat.

The VVB Fall 2018 collection has a color palette that reflects both Basquiat and Hockney, with cornflower blue and burgundy as its prominent shades. There is a selection of long corn-colored coats with front zipper details and large pockets, motorcycle jackets, and leather tops and dresses. The VVB pieces this season embody a lot of textural contrasts as well such as knit sweaters on gold pleated skirts.

Image Credit: Victoria Victoria Beckham

Influence From Contemporary Artists
Opportunity for fashion brands to collaborate with contemporary artists and feature their work in collections.
Color Palette Inspiration
Opportunity for cosmetic brands to create makeup palettes based on the color schemes of influential artists.
Textural Contrasts
Opportunity for furniture designers to create pieces that combine different textures and materials in unique ways.

Industries Being Reshaped

Fashion Brands
Collaboration with contemporary artists to incorporate their work into clothing collections.
Cosmetic Brands
Creating makeup palettes inspired by the colors used by famous artists.
Furniture Designers
Experimenting with combinations of textures and materials to create visually interesting and innovative pieces.
SCORE
1.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 20%
Freshness 8%