Prehistoric Human-Inspired Outerwear

The Vollebak 50,000 BC Jacket Has a Four-Layer Construction

The Vollebak 50,000 BC Jacket is the latest outerwear creation from the brand that seeks to offer avid explorers with a way to stay protected from the elements.

Inspired by the migration of humans out of Africa about 50,000 years ago, the jacket is crafted with a four-layer construction that consists of a Swiss wool insulation, brushed underside, exterior nylon shell and a waterproof membrane. These components work together to create a jacket that is completely waterproof, snowproof and windproof to keep the wearer feeling as protected as possible when braving harsh outdoor environments.

The Vollebak 50,000 BC Jacket features a cave-like hood that speaks to the natural formations our ancestors would've called home in the past, which actually works to create a somewhat post-modern aesthetic.

Migration-inspired Outerwear
Opportunity for creating outerwear inspired by historical events and human migration.
Four-layer Construction
Potential to innovate clothing and gear with advanced four-layer construction techniques for enhanced protection.
Post-modern Aesthetic
Opportunity to incorporate cave-like designs and post-modern aesthetics into fashion and outdoor gear.

Sectors Adopting This

Outdoor Apparel
Disruptive innovation potential in outdoor apparel for creating advanced waterproof, snowproof, and windproof jackets.
Fashion Design
Opportunity for fashion designers to explore historical inspirations and incorporate unique aesthetics into their designs.
Outdoor Gear
Innovative potential in the outdoor gear industry for creating gear that bridges functionality and historical influences.
SCORE
6.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 93%
Freshness 8%