The 2014 Geneva International Motor show was filled with forward-thinking concept cars, and the Volkswagen T-ROC vehicle is just one example of the memorable products showcased at this event.
An SUV is usually associated with off-road trips and adventure, while convertibles are conventionally seen as slick city cars with more style than practicality. The Volkswagen T-ROC vehicle aims to merge these two concepts to offer a fashionable (and airy) ride with a motor and frame to withstand rocky roads. The top of the car comes off easily, allowing one to feel the luxury and natural air conditioning that comes with a convertible, without the worry that the car will suffer serious damage when driving through rough patches in the open wilderness.
Photo Credits: designboom, autoblog
What's Driving This Trend
- Convertible Suvs
- The Volkswagen T-ROC vehicle demonstrates the trend of merging the style and practicality of convertibles with the ruggedness of SUVs, creating a versatile and durable vehicle.
- Off-road Convertibles
- The removable roof feature of the Volkswagen T-ROC vehicle highlights the trend of off-road convertibles, allowing drivers to enjoy the luxury and open-air experience while navigating rough terrains.
- Fashionable Adventure Vehicles
- The Volkswagen T-ROC vehicle represents the trend of fashionable adventure vehicles, combining stylish design with the ability to withstand challenging roads and environments.
Who This Affects Most
- Automotive Manufacturing
- The automotive manufacturing industry can benefit from the trend of convertible SUVs by incorporating removable roof features into their own vehicle models to cater to customer preferences.
- Outdoor Recreation
- The outdoor recreation industry can leverage the trend of off-road convertibles by offering guided tours or rental services that provide adventurous experiences in convertible SUVs for nature enthusiasts.
- Luxury Car Market
- The luxury car market has an opportunity to tap into the trend of fashionable adventure vehicles by developing high-end convertible SUVs that combine elegance and ruggedness for affluent consumers seeking versatile transportation options.
