Instead of focusing on the vehicle itself, the Volkswagen Delivery Trucks ad campaign concentrates on relaying an important detail to potential customers. It reads, "The right size for your needs." Not too big nor too small, these trucks can hold all the food items a person would need to transport in a day. From bananas and lettuce to salmon and red peppers, it covers many bases.
The Volkswagen Delivery Trucks ad campaign was conceived and executed by AlmapBBDO, an ad agency based in São Paulo, Brazil. It was art directed by Julio Andery and Luiz Sanches with photography and illustrations by Zombie Studio. Very clever, it might inspire people to make their own trucks out of aluminum foil.