The newly released Volcom Men's Shoes Holiday 2014 Collection brings premium materials to familiar styles, serving as stylish and practical footwear for the Autumn season.
A large part of the collection is made up of boots, although there are also slip-on styles and sneakers for guys that are perfect for breaking in before the snow hits. Designer Jason Smith notes that the collection is puts a "Focus on premium water resistant full grain leathers," and the earthy warm Fall colors in the collection—blue, green, orange—tie back into Volcom's line of apparel, making the accessories easy to mix and match with other Volcom garments for a style that looks highly coordinated, but at the same time, effortless.
What's Driving This Trend
- Premium Seasonal Footwear
- Innovative premium materials put a unique twist on traditional seasonal styles, satisfying customer needs for both style and practicality.
- Matching Footwear and Apparel
- Combining footwear and apparel lines with coordinating colors encourages customers to purchase multiple products, resulting in increased sales and unified brand identity.
- Year-round Footwear
- Creating footwear that can be worn year-round, not just during specific seasons, provides a new selling point for customers looking for versatile products.
Who This Affects Most
- Footwear
- Using innovative materials and colors for seasonal footwear collections creates new opportunities to capture market share and maximize profits.
- Apparel
- Coordinating footwear and apparel lines provides a unique selling point for customers and enhances brand image.
- Retail
- Offering year-round footwear collections can boost sales and customer satisfaction, as they can purchase versatile products for any season.
