Demure Squarish Digital Timepieces

The VOID Watches V01MKII Has a Modern, Minimalist Form

The VOID Watches V01MKII is a minimalist timepiece designed with everyday use in mind to provide the wearer with a way to enhance their personal style and maintain their schedule. The watch maintains a squarish form achieved with stainless steel and accented with a half-size sapphire crystal for the display. This covers the digital display, which simplistically details the time and nothing more to keep the focus on the task at hand.

The VOID Watches V01MKII is the design work of David Ericsson and features a water resistance rating of 5ATM. The watch features an 8.4mm thickness and is accented by a black Italian leather strap for a touch of softness against the rather structured case form.

Minimalist Timepieces
The rise of minimalist timepieces has created opportunities to explore new materials and designs while retaining functionality.
Squarish Form
The popularity of squarish forms in digital watches is creating opportunities for designers to play with new materials and colors.
Simplified Displays
Creating digital displays that do not offer unnecessary features allows users to focus on the essentials and will continue to be an important trend in the watch industry.

Who This Affects Most

Fashion
The VOID Watches V01MKII offers a way for fashion-conscious individuals to accessorize with a minimalist timepiece.
Technology
Advancements in digital displays and materials provide opportunities for technology companies to enter the watch industry.
Luxury Goods
The use of unique materials like sapphire crystal and Italian leather give luxury brands an opportunity to innovate on traditional watch designs with modern updates.
SCORE
1.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 11%
Freshness 13%