If there was ever a season for bright and colorful makeup looks, it would be summer; the Vogue Taiwan 'Crazy Blue' editorial will inspired women to adopt such vibrant cosmetics into their everyday routine--or for the occasional night out at the very least. Focusing on a beautiful blue hued eyeshadow, the photoshoot showcases four different ways to wear it.
Appearing in the June 2013 issue of the magazine, the Vogue Taiwan 'Crazy Blue' editorial stars model Sung Hee Kim. The South Korean beauty was worked on by makeup artist Deanna Melluso. Lensed by photographer Yossi Michaeli, her eccentric eyeshadows were complemented with fashion from the likes of Moschino, Louis Vuitton, Michael Kors, Prada and more.
What's Driving This Trend
- Bright Eyeshadow Trends
- Opportunities for disruptive innovation include creating new and unique shades of bright and vibrant eyeshadows for the summer season
- Multi-use Cosmetics
- Innovation can be focused on creating versatile, multi-use cosmetics that can be used for everyday purposes as well as night outs
- Eccentric Makeup Looks
- Companies can create and market bold and eccentric makeup looks to target customers looking to make a statement with their makeup
Who This Affects Most
- Beauty Industry
- The beauty industry has an opportunity to capitalize on the trend of eccentric, bright eyeshadows by creating new products and marketing them effectively
- Fashion Industry
- The fashion industry can collaborate with the beauty industry to create truly unique and innovative runway looks that feature bold and eccentric makeup
- Marketing Industry
- Marketing firms have an opportunity to brand and advertise eccentric makeup looks to target consumers who are looking for something new and different in the beauty industry
