Feminized Monochromatic Fashion

The Vogue Russia July 2013 Editorial Stars a Sweet Ji Hye Park

The Vogue Russia July 2013 editorial is at once sweet and stoic. This is due in large part to the fashion, which balances between feminine and masculine qualities. The masculinity owes itself to the reliance on a strict black and white palette while the femininity is present in the little details, whether that involves a floral crown headdress, sheer fabric or the ruffled hem of a skirt.

Starring model Ji Hye Park, the Vogue Russia July 2013 editorial was shot by photographer Emma Tempest. The South Korean beauty was outfitted by stylist Camilla Pole, who pulled the edgy romantic pieces from such labels as Blue Linen, Gucci, Valentino and Marni. The subtly ethereal looks were perfected by hair stylist Halley Brisker and makeup artist Lotten Holmqvist.

Feminized-masculinity Fashion
There is an opportunity for fashion brands to blend both masculinity and femininity in their designs using black and white palettes and subtle details.
Romantic Ethereal Fashion
There is a potential for fashion brands to create dreamy and delicate looks using sheer fabric, floral headpieces, and ruffled hems.
Monochromatic Minimalistic Fashion
There is potential for fashion brands to experiment with the combination of black and white to create stylish and sleek monochromatic looks.

Where This Applies

Fashion Industry
Brands in the fashion industry can incorporate feminized-masculinity and romantic-ethereal trends in their new collections.
Beauty and Makeup Industry
Beauty and makeup companies can focus on creating dreamy and minimalistic makeup to match the ethereal fashion trend.
Photography and Visual Arts Industry
There is space for photographers and visual artists to incorporate monochromatic minimalism and feminized masculinity in their work.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 66%
Freshness 8%

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