Elisabeth Erm embodies the spirit of 1970's California in Vogue Russia's February 2015 issue.
The California of today is characterized by an incomprehensible highway system, health-conscious yuppies peddling juice cleanses and the Kardashians. But back in the day, California was a place that espoused a doctrine of free love. It was radical and politically-charged, brimming with hippies who campaigned for reproductive rights one day, and got stoned the next. Rock stars, not reality TV celebrities, ruled supreme, and the music scene was crawling with groupies eager to share their love with the band.
Everything about this shoot, from the styling by fashion editor Camilla Pole, to the hair and makeup by Dennis Lanni and Chiho Omae, hearkens back to California's golden age.
Why This Trend Is Growing
- Hippie Revival
- Opportunity for retailers to create bohemian-inspired fashion lines and accessories that tap into the nostalgia of the 1970s California hippie movement.
- Nostalgic Styling
- Fashion brands can capitalize on the popularity of retro-inspired styling by incorporating elements from the 1970s California fashion scene in their collections.
- Music Scene Resurgence
- Opportunity for venues, event organizers, and musicians to create experiences that echo the vibrant music scene of 1970s California, attracting audiences longing for an authentic retro vibe.
Industries Being Reshaped
- Fashion & Retail
- Fashion brands and retailers can tap into the growing demand for bohemian-inspired clothing and accessories reminiscent of the 1970s California hippie movement.
- Beauty & Cosmetics
- Beauty brands can offer products and tutorials that embrace the natural and carefree makeup and hairstyling looks from the 1970s California era, catering to consumers seeking a nostalgic beauty experience.
- Entertainment & Events
- Venues and event organizers can create music festivals, concerts, and parties inspired by the 1970s California music scene, attracting retro-loving audiences and generating a unique entertainment offering.
