Two-Faced Editorials

The Vogue Paris 'God Save the Queen' Photoshoot Stars Anja Rubik

Channeling two British style icons, the punk movement and the Queen of England, the Vogue Paris 'God Save the Queen' editorial is very two-faced. Quite literally, in fact. Model Anja Rubik takes a few cues from a certain villainous Batman character in order to better portray both icons at the same time. In this way, the editorial has an almost poetic reality, that two seemingly disparate things can live together harmoniously.

The Vogue Paris 'God Save the Queen' editorial was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin. Appearing in the August 2013 issue of the magazine, the Polish beauty was clad in regal and edgy designs from the likes of Alexander McQueen, Chloe and Saint Laurent by Emmanuelle Alt.

Two-faced Editorials
Expanding the concept of dual-narrative editorials that blend contrasting themes or styles in a visually compelling way.
Punk-inspired Fashion
Incorporating punk elements into high fashion editorials or clothing lines for a rebellious and edgy aesthetic.
Iconic Mashups
Creating visual narratives that combine two iconic figures or styles to create unexpected and thought-provoking imagery.

Sectors Adopting This

Fashion and Luxury
Utilizing dual-narrative editorials or collections to engage consumers and create a unique brand image.
Photography and Visual Arts
Exploring the concept of contrasting themes and styles in photography to create visually captivating images.
Media and Publishing
Incorporating dual-narrative editorials in magazines to attract readers and create buzz around fashion and cultural icons.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 55%
Freshness 8%