Natasha Poly gets colorful in the hot desert in Vogue Paris April 2010. Along with a friendly camel, Natasha Poly shows off fantastical, vivacious prints and patterns for the magazine. Clothed in pieces from Kenzo, Roberto Cavalli and Emillo Pucci, Natasha Poly stands out against the stark and dry desert.
Looking exotic in her colorful gear and getting cozy with the camel, Natasha Poly definitely leaps off the pages of this fashion story. Looking through the film, you can’t help but ask yourself, "What kind of adventures and mishaps will the model and her camel get into next?"
Why This Trend Is Growing
- Vibrant Print Fashion
- Incorporating bright and unconventional prints in fashion can create a distinct identity for brands and attract customers looking to express their unique sense of style.
- Experiential Fashion Photography
- Creating fashion shoots in stunning outdoor locations or using animals can create captivating experiences that engage viewers and make fashion brands stand out in a crowded market.
- Fashion in Hot Desert Environments
- Designing fashion collections that are appropriate for hot and arid climates can create new opportunities in markets that are often underserved by traditional fashion brands.
Industries Being Reshaped
- Fashion
- Fashion companies can explore incorporating vibrant and unconventional prints, as well as creating unique and experiential fashion shoots to stand out in a crowded market and attract new customers.
- Photography
- Photographers specializing in fashion can explore shooting in unconventional and breathtaking outdoor locations, or incorporating animals into their shoots, to offer their clients unique and captivating experiences.
- Tourism
- Hot desert environments can be marketed to fashion-conscious tourists as unique and exotic destinations, with opportunities for fashion companies to partner with local organizations to create fashion experiences that tie into the local culture and environment.
