I'm sure Ruby Aldridge has a winning smile, but you wouldn't be able to tell from the 'Iconina' editorial for the Vogue Mexico December 2013 issue. The model perfects her blank stare, almost turning the pages to ice with her calculated stoicism. Her severe gaze was captured by Thomas Cooksey, while the beauty team consisted of stylist Keegan Singh, hair expert Bryce Scarlett, make-up master Alexa Rodulfo and nail artist Kelly B.
Alridge's aloof stance makes her incredibly intimidating; not to mention her perfectly put-together wardrobe. Singh has outfitted her in a series of of fur-trimmed ensembles, from a blush-pink fur jacket to leather jumpsuit with a furry collar. Both the fashion and Aldridge's withdrawn ice-queen vibe are unflappable for the Vogue Mexico December 2013 issue.
What's Driving This Trend
- Aloof Fashion
- Opportunity for fashion brands to explore designs and styling that convey an aloof and intimidating aesthetic.
- Iconic Editorials
- Opportunity for magazines and publications to create editorials that feature iconic and memorable models.
- Unflappable Wardrobe
- Opportunity for fashion industry to design and promote clothing that exudes a sense of resilience and unwavering confidence.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend of aloof fashion to create unique and edgy clothing lines.
- Publishing
- Magazines and publications can leverage the trend of iconic editorials to attract readers and create memorable content.
- Beauty
- Beauty experts can develop makeup and styling techniques that complement the unflappable wardrobe trend and enhance the overall look.
