Karolina Kurkova is a model-turned-football-star for the Vogue Mexico April 2014 issue. Though football is a team sport, the leggy blonde model stands out as one of a kind in flashy couture chosen by fashion editor Sarah Gore-Reeves. She wears color-blocked body suits, vivid art-inspired dresses and battle-ready accoutrements, presumably for safety on the field.
Hair stylist David von Cannon and makeup artist Angie Parker provided Kurkova with a high pony (complete with blue streaks) and vibrant lipstick hues, keeping with the splashy aesthetic of the shoot.
Photographer Matt Jones photographed Kurkova energetically getting into her new role as an athlete, whether she’s running, jumping, performing drills or making the winning touch down—all of this while wearing sky-high platform heels.
Key Themes Behind This Trend
- Sports Fashion
- Opportunity for fashion designers to create stylish and functional sportswear that merges performance and style.
- Athleisure
- Growing trend of incorporating athletic wear into everyday fashion, creating opportunities for retailers to offer fashionable activewear for both sports and casual wear.
- Editorial Fashion
- Opportunity for fashion photographers and editors to push boundaries and create visually striking fashion spreads that challenge traditional norms.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity: Creating fashionable sportswear that combines performance and style.
- Retail
- Disruptive innovation opportunity: Offering stylish and functional activewear that can be worn both for sports and casual wear.
- Photography
- Disruptive innovation opportunity: Pushing the boundaries of traditional fashion editorials to create visually striking and unconventional spreads.
