To celebrate their 13th anniversary, Vogue Korea thought it appropriate to bring back three models who have treated them well over the years- Naomi Campbell, Eva Herzigova, and Claudia Schiffer, and honored them with an editorial, appropriately named ‘The Super Big 3.’
‘The Super Big 3’ in Vogue Korea shows the runway legends on a 3-edition cover, and in a model spread in the magazine. Take a look at the shots of Naomi, Eva and Claudia above and you’ll see why they’ve had such long careers-gorgeous!
Why This Trend Is Growing
- Editorial Revival
- The revival of nostalgic editorials featuring iconic models presents an opportunity for brands to tap into the power of nostalgia and attract a loyal customer base who appreciate the timeless appeal of these fashion legends.
- Model Reunions
- Bringing together veteran models for editorial spreads and covers allows brands to create buzz and capture the attention of fashion enthusiasts who appreciate the iconic status of these models.
- Legacy Appreciation
- The celebration and recognition of long-standing models in the industry highlights the importance of appreciating and honoring the contributions of fashion legends, creating opportunities for brand collaborations and campaigns that pay tribute to their influence.
Industries Being Reshaped
- Fashion Publications
- Fashion magazines can leverage the appeal of iconic models to attract readers and generate buzz, producing editorial content that resonates with nostalgia-seeking audiences.
- Fashion Brands
- Fashion brands can capitalize on the revival of nostalgic editorials featuring legendary models by collaborating with them on campaigns and collections that evoke a sense of timeless elegance and appeal.
- Model Management
- Model management agencies can take advantage of the interest in model reunions and the appreciation of fashion legends by nurturing and promoting veteran models, offering brands the opportunity to work with these industry icons.
