Inviting you in with its mysteriously dark style, the Vogue Japan September 2011 editorial is like looking at someone trapped away in an attic.
Lensed by Mikael Jansson, the photo shoot only offers glimpses of light while the majority of the images appear as if in the shadows. Model Saskia de Brauw wears polka dotted tights throughout the spread to show off her stunning long legs.
Check out the Vogue Japan September 2011 editorial for a glimpse into the dark side.
Implications - No longer just looking for cookie cutter designs, consumers are attracted to ones that feature a darker aesthetic. Artwork that uses a more unconventional style appeals to shoppers who want to go against the grain. In order to increase their popularity, a company could focus on this when coming out with new items.
Key Themes Behind This Trend
- Dark Aesthetic
- Artwork and designs featuring a darker aesthetic are becoming more popular as consumers look for unconventional styles.
- Mysterious Style
- A mysterious and shadowy style in photography is attractive to consumers seeking unique and unconventional visuals.
- Polka Dot Prints
- Polka dot prints on clothing are making a comeback as a trendy and eye-catching pattern.
Where This Applies
- Fashion
- The fashion industry can incorporate a darker aesthetic and shadowy styles into their designs to appeal to consumers seeking unique and unconventional clothing.
- Photography
- Photographers can explore a more mysterious and shadowy style in their work to attract clients seeking unique and unconventional visuals.
- Textile and Pattern Design
- The textile and pattern design industry can incorporate polka dot prints into their designs as a trendy and eye-catching pattern to attract consumers seeking unique and unconventional clothing.
