Spring is a time to dream about simple pleasures like backyard barbecues, garden parties and lounging on decks; the Vogue Japan ‘Pure Simplicity’ editorial brings all of these activities to mind in a, well, simple manner. With a white deck as its backdrop, and hints of a lush green lawn, the photo shoot showcases some refreshing spring fashion.
The Vogue Japan Pure Simplicity editorial was lensed by Japanese fashion photographer Yasunari Kikuma. Shot for the magazine’s April 2012 issue, the photo shoot stars model Denisa Dvorakova. The Czech beauty was styled by Satoshi Hirota, who chose a bright wardrobe filled with abstract prints and lightweight knits. The predominantly yellow and green palette is rejuvenating. Dvorakova’s slicked back hair was done by Taku with makeup by Yuki.
Key Themes Behind This Trend
- Simplistic Fashion Editorials
- Disruptive innovation opportunity: Create a fashion editorial shoot with a focus on simple and refreshing fashion, using a white or green backdrop - gaining attention with a minimalist approach to styling.
- Abstract Prints and Lightweight Knits in Fashion
- Disruptive innovation opportunity: Keep up with the trend of using predominantly yellow and green palette for a refreshing feel, complementing the current obsession with abstract prints and lightweight knits in fashion.
- Japanese Fashion Photography
- Disruptive innovation opportunity: Take inspiration from Yasunari Kikuma and Japanese fashion photography, aiming to create a fashion editorial that stands out by creating moderate, well-lit and natural photographs.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Utilize a simplistic approach towards fashion photography to display fresh and invigorating clothes.
- Printing and Design
- Disruptive innovation opportunity: Innovate abstract prints for fashion by incorporating fresh colors and unique patterns.
- Cosmetics and Beauty
- Disruptive innovation opportunity: Stay on top of the fashion makeup trends by integrating slicked back hair, neutral-colored makeup and a focus on simplicity, natural lighting and framing.
