The 'In a Crazy Mood' editorial for Vogue Italia's May 2014 issue gets up close and personal. Photographer Billy Kidd shot Allie Lewis, Sung Hee Kim, Maggie Laine Vitelli, Asia Piwka and Riley Montana in an intimate portrait style that shows off their colorful makeup looks.
Makeup has always been a fun method of self-expression. For instance, if you're feeling playful, you can don some electrifying blue eye shadow; if you're feeling sexy, you can sport a sultry smokey eye; and if you're feeling powerful, slicking on some vampy red lipstick will help you take on the world.
The girls' makeup choices definitely reflects their "crazy" mood. Whether it's neon green eye shadow, splattered purple face paint or a glittery faux-superhero mask, each of these looks are incredibly fun and out there.
What's Driving This Trend
- Colorful Makeup
- Opportunity for disruptive innovation in creating new and unique colorful makeup products.
- Creative Makeup Looks
- Opportunity for disruptive innovation in developing unconventional and daring makeup looks.
- Self-expression Through Makeup
- Opportunity for disruptive innovation in creating makeup products and tools that facilitate self-expression and personalization.
Who This Affects Most
- Cosmetics
- Opportunity for disruptive innovation in the cosmetics industry by introducing new, vibrant, and expressive makeup lines.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating experimental and imaginative makeup concepts into runway shows and editorial campaigns.
- Beauty Technology
- Opportunity for disruptive innovation in the beauty technology industry by developing smart makeup tools and apps that help users achieve unique and creative makeup looks.
