The Bewitching Vogue Italia July 2010 Spread by Paolo Roversi

 - Jul 10, 2010   Updated: Aug 10 2011
References: & fashioncopious.typepad
In the Vogue Italia July 2010 issue, model Kirsi Pyrhonen channels a modern babushka in an editorial photographed by Paolo Roversi.

The title of the shoot translates to (take a breath) “I'm Just A Student Who Occasionally Takes A Plane And Go To Work, And Has A Good Job.” These enchanting photos incorporate high-class headscarves, heavy coats and long skirts to create an alluring look that is all about a reinvented babushka.

Implications - This pattern reinvents clothing that was previously thought of for an older demographic. By creating products that appeal to a younger audience and re-imaging them in a more fashionable way a whole larger youth market opens up for any business. This means that other companies can look to older inspirations to successfully create their products.