Grey Scale Warrior Editorials

The Vogue Italia Deauville Photoshoot is Dark and Mysterious

The Vogue Italia Deauville photoshoot showcases model Amber Valletta within a series of grey scale snapshots. Photographer Peter Lindbergh displayed zero interest in pops of color, a choice that fits with the dark romantic elements of the magazines February 2013 issue.

Valletta was styled by Jacob K for Deauville. He dressed her in revealing cut out gowns, strict bodices, tight lingerie and lace accessories. When paired with the mysterious imagery, these pieces came across as combative, making Valletta appear much like a modern day warrior. The natural backdrop added to these aggressive notes as the black waters crashed along the rocks and bed of sand. Readers will as such be enthralled with the mysterious production.

Grey Scale Photography
Opportunities for disruptive innovation in camera technology that can capture high-quality greyscale images.
Dark Romantic Fashion
Innovative use of fabrics and textiles to create dark and mysterious fashion styles.
Natural Backdrop Photography
Innovative ways of capturing natural landscapes that can be incorporated into fashion editorials or other forms of media.

Where This Applies

Fashion
Fashion designers can look into creating darker, romantic styles that incorporate cutouts, bodices, tight lingerie, and lace accessories.
Photography
Photographers can experiment with capturing natural landscapes in unique ways that fit specific themes and aesthetics of various editorials.
Media and Publishing
There is room to innovate in the way magazines and publications display fashion editorials and how they incorporate natural landscapes in these productions.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 31%
Freshness 8%