Traditional tennis balls already make quite the sound when smacked across the court, imagine the racket the Vogue Custom-Made Tennis Balls will make if they were ever to be used. Adorned with pearls, gold chains, spikes and more, the trajectory would probably be completely off anyhow. Of course, no one in their right mind would want to even toss one of these masterpieces to a friend let alone whack it with everything they got.
The Vogue Custom-Made Tennis Balls were designed by 12 top-notch designers: Diane Von Furstenberg, Monique Lhuillier, Eddie Borgo, Tory Burch, Rag & Bone, Creatures of the Wind, Warby Parker, Maria Sharapova, Erikson Beamon, Pamela Love, Fenton and Peter Som. They were commissioned to celebrate the upcoming U.S. Open.
Key Themes Behind This Trend
- Luxury Sports Equipment
- There is a disruptive innovation opportunity for companies to create high-end, custom-made sports equipment for those who desire luxury in all aspects of their lives.
- Celebrity Collaborations
- There is a disruptive innovation opportunity for companies to collaborate with high profile celebrities to create exclusive products that appeal to their fans and followers.
- Artistic Athletic Accessories
- There is a disruptive innovation opportunity for companies to create unique, handcrafted athletic accessories that double as works of art for consumers who value self-expression and individuality.
Where This Applies
- Sporting Goods
- Sporting goods companies can take advantage of the trend of luxury sports equipment by creating high-end, custom-made gear for athletes and hobbyists.
- Fashion
- Fashion companies can capitalize on the trend of celebrity collaborations by partnering with high profile individuals to create exclusive, limited edition collections.
- Art
- Art companies can leverage the trend of artistic athletic accessories by creating unique, handcrafted pieces that blur the lines between art and functional accessories.
