Catapulting one of the latest smartwatch designs into the fashion realm, the Vogue China Apple Watch cover shoot is something many people will either get behind or rebel against. It pairs the wearable tech with great fall and winter looks, which is perfect as it is set to launch early next year. More than a do-all accessory, this editorial shows that it will become a staple in people's everyday lives.
Appearing in the publication's November 2014 issue, the Vogue China Apple Watch cover story stars top model Liu Wen. Editor-in-chief Angelica Cheung says, "We are an ancient country but at the same time a very young country when it comes to fashion and new products. We love to embrace everything that is new, modern and positive. All these convince us that the intersection of fashion and technology is a natural progression, not something alien."
What's Driving This Trend
- Smartwatch Fashion
- Smartwatches are becoming a fashionable accessory, merging technology and style.
- Wearable Tech in Editorials
- Fashion publications are featuring wearable tech in their editorial shoots, showcasing its versatility and integration into everyday life.
- Fashion and Technology Collaboration
- The intersection of fashion and technology is seen as a natural progression, opening up opportunities for collaboration and innovation.
Who This Affects Most
- Fashion
- The fashion industry can explore partnerships with the tech industry to create stylish and functional wearable tech products.
- Technology
- The technology industry can further develop smartwatches and other wearable tech devices to integrate seamlessly into fashion and lifestyle.
- Publishing
- Fashion publications can continue to feature and promote the integration of wearable tech in order to stay relevant and appeal to tech-savvy readers.
