While those living in the Northern Hemisphere are gearing up for a much deserved summer season, those living in the Southern Hemisphere might want to take some notes from the Vogue Australia June 2014 editorial. It focuses on glamorous ski bunny outfits that are perfect for hitting the slopes in. Or perhaps going out to a sophisticated ski-themed party considering how luxurious the pieces are.
The Vogue Australia June 2014 editorial interestingly juxtaposes a day on the slopes with a stint in a sweaty sauna. In this way, stylist Christine Centenera is able to show a range of looks for readers. Showcasing the likes of Michael Kors, Ralph Lauren and Calvin Klein, the photoshoot stars model Emily DiDonato. The brunette beauty poses sensually and fiercely in front of Benny Horne's lens.
Key Themes Behind This Trend
- Luxury Ski Fashion
- Opportunity for high-end designers to create functional and fashionable ski wear
- Seasonal Marketing Strategies
- Companies can create targeted campaigns for the opposite hemisphere's seasons
- Dual-setting Photoshoots
- Photographers can showcase clothing/accessories in multiple settings for a wider range of promotion
Where This Applies
- Fashion
- Fashion houses can create new lines that cater to ski-going consumers
- Travel
- Skiing destinations can use high-end fashion editorials to boost tourism
- Advertising
- Brands can create ads targeted towards opposite hemisphere consumers to increase sales during the off season
