The Vögele Shoe Ads are Sensual and Artistic
Ana Lopez — December 6, 2011 — Art & Design
References: voegele-shoes & randommization
Vögele shoe's latest campaign is hot and modern, perfect for fashionistas around the world. The Swiss brand has a line of footwear targeted for young girls, which is why these cool ads have all the right colors and qualities to attract a more hip, modern demographic.
The campaign consist of a series of collages comprise of half illustrations and half photography. Half of the ad is a beautiful drawing of a model wearing a glamorous outfit, but her legs and shoes are that of a real person. This fantastic effect is very subtle and well done and manages to successfully bring the costumer’s attention to the shoes.
The advertising prints by Vögele shoes are innovative and girly—a dazzlingly way to present a fashion-forward label.
The campaign consist of a series of collages comprise of half illustrations and half photography. Half of the ad is a beautiful drawing of a model wearing a glamorous outfit, but her legs and shoes are that of a real person. This fantastic effect is very subtle and well done and manages to successfully bring the costumer’s attention to the shoes.
The advertising prints by Vögele shoes are innovative and girly—a dazzlingly way to present a fashion-forward label.
Trend Themes
1. Mixed Media Advertising - The collaged footwear campaign by Vögele Shoes demonstrates the potential for using mixed media in advertising to create a visually stunning and attention-grabbing effect.
2. Artistic Product Presentations - The use of collages in the Vögele shoe ads showcases the opportunity for brands to present their products in an artistic and visually appealing manner, capturing the interest of artistic and fashion-forward consumers.
3. Targeted Marketing to Young Girls - Vögele Shoe's campaign targeting young girls highlights the potential for brands to focus their marketing efforts towards specific demographics, creating a sense of exclusivity and resonating with niche consumer segments.
Industry Implications
1. Footwear - The collaged footwear campaign by Vögele Shoes demonstrates the potential for footwear brands to adopt innovative and visually striking advertising techniques to stand out in a competitive market.
2. Fashion - The artistic presentation of fashion-forward footwear in the Vögele shoe ads opens up opportunities for the fashion industry to explore creative and visually captivating ways of showcasing their products.
3. Advertising - The collaged footwear campaign by Vögele Shoes showcases the potential for the advertising industry to push boundaries and create innovative campaigns that grab the attention of consumers and leave a lasting impact.
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