Patriotic Perspective Crew Necks

The Vivienne Westwood Stars Sweater is Fashionable Americana

The Vivienne Westwood Stars Sweater takes a new perspective on the stars and stripes of America. The sweater is a part of the Westwood Fall/Winter 2012 collection and keeps with the brand's eclectic and off-beat look while looking classic at the same time.

The Vivienne Westwood Stars Sweater is made from navy, grey and black soft wool. Stars create a v-neck shape around the neck, and stripes and checkers nod to the obvious American flag influence. The sweater is completed with the iconic Westwood orb embroidered on the chest. The sweater manages to play on the stars and stripes of America in a new way that avoids the red, white and blue cliche that has been done so often.

Find the Vivienne Westwood Stars Sweater at Oki-ni.

Off-beat Classic Fashion
There is an opportunity to create fashion that is both off-beat and classic, similar to the Vivienne Westwood Stars Sweater.
New American Flag Nod
There is an opportunity to create designs that nod to the American flag in new ways, like the stars and stripes on the Vivienne Westwood Stars Sweater.
Sophisticated Patriotic Items
There is an opportunity to create more mature and sophisticated items that show patriotism, such as the Vivienne Westwood Stars Sweater.

Sectors Adopting This

Fashion
Fashion designers could use the example of the Vivienne Westwood Stars Sweater to create off-beat classics and new patriotic nods.
Textiles
Textile manufacturers could create new fabrics inspired by the Vivienne Westwood Stars Sweater's take on the American flag.
Retail
Retail stores could create a new category of mature and sophisticated patriotic items, similar to the Vivienne Westwood Stars Sweater.
SCORE
2.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 23%
Freshness 8%

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