A luxury bottle of scotch whiskey can always be further enhanced, and the Vivienne Westwood Chivas Regal 18YO is the perfect example of an exuberantly embellished bottle.
Revealed a London Fashion week, the liquor continues the theme that also saw the release of an Alexander McQueen edition of the alcohol. This particular malt whiskey will exist in a mere 2,500 bottles, costing a pretty penny of at least $500 a pop.
The limited edition drink comes complete with a signature box scrawled with the fashion designer's signature and a British purple and red Union Jack robe that wraps the scotch in an elegant tribute to its namesake.
Excited to be in on a project that branches out from her usual realm, the creative behind the Vivienne Westwood Chivas Regal has exploited her abilities into another deluxe domain.
Why This Trend Is Growing
- Fashion-liquor Collaboration Trend
- Fashion designers collaborating with liquor brands to design luxurious limited-edition bottles and packaging presents an opportunity for disruptive innovation in both industries.
- Exuberant Packaging Trend
- The trend of designing exuberantly embellished and highly decorative packaging for luxury liquor bottles opens the door for disruptive innovation within the packaging and luxury industries.
- Luxury Limited Edition Trend
- Creating high-end limited edition luxury liquor bottles with unique designs and packaging presents an opportunity for disruptive innovation in the liquor industry.
Industries Being Reshaped
- Fashion Industry
- Collaborating with liquor brands to create limited edition bottles and packaging presents an opportunity for designers to expand their creativity and reach new audiences outside the fashion industry.
- Liquor Industry
- Designing unique packaging and high-end limited edition bottles in collaboration with fashion designers presents an opportunity for liquor brands to stand out in a competitive market and appeal to luxury consumers.
- Packaging Industry
- Designing highly decorative and innovative packaging for luxury liquor bottles provides an opportunity for packaging companies to differentiate themselves and offer unique solutions to liquor brands.
