Nike Launches a New Dunk Low Twist in 'Vivid Sulfur'
Kanesa David — April 3, 2023 — Fashion
Nike introduces a new tonal iteration of the Dunk Low Twist sneaker model with the vibrant 'Vivid Sulfur' colorway. Marked with fresh paneling layers, the shoes' uppers are constructed from a combination of mesh and leather components in crisp yellow color. The shoe is covered with bright sulfur and coconut cream accents, tying together the summer-ready silhouette.
While the overlays are mostly made of white leather with a foundation of vibrant yellow sulfur, the mesh tongues are coated in coconut milk. Like the Nike x Ambush collaboration, the silhouette's transparent Swooshes are removable and extend off the shoe. The rubber bumper on the toe and heel is an additional feature, and a chunky backtab is perched on a white midsole.
In the fall of 2023, the Nike Dunk Low Twist 'Vivid Sulfur' will be available at a few select shops and online for $120 USD.
Image Credit: Nike, hypebeast, nike
While the overlays are mostly made of white leather with a foundation of vibrant yellow sulfur, the mesh tongues are coated in coconut milk. Like the Nike x Ambush collaboration, the silhouette's transparent Swooshes are removable and extend off the shoe. The rubber bumper on the toe and heel is an additional feature, and a chunky backtab is perched on a white midsole.
In the fall of 2023, the Nike Dunk Low Twist 'Vivid Sulfur' will be available at a few select shops and online for $120 USD.
Image Credit: Nike, hypebeast, nike
Trend Themes
1. Sulfur-colored Sneakers - Opportunity for other shoe companies to experiment with bold and unique colorways, potentially even introducing new textures to uppers or materials for soles.
2. Vibrant Mesh-leather Combinations - Potential for incorporating mesh and leather components into other types of activewear, such as workout clothes or backpacks.
3. Removable Swooshes - Opportunity for other sneaker companies to incorporate removable branding, potentially even introducing new shapes or designs for the branding element.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear companies to experiment with bold colorways and unique textures and materials.
2. Fashion Retail - Opportunity for fashion retailers to take cues from this trend and incorporate vibrant colors and innovative materials into their product offerings.
3. Sporting Goods - Opportunity for sporting goods companies to explore new ways of incorporating mesh and leather constructions into various athletic products, such as gloves or helmets.
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