The Vivetta AW11 collection is definitely the cutest fashion line I have come across this year that isn't actually targeting children. It embraces the schoolgirl look in all of its sweetness with Peter Pan collars, opaque stockings and even cat character skirts. Simple yet not so subtle, this girly style is certainly a change from all the super sophisticated looks we have been seeing of late.
Thanks to an abundance of swinging '60s silhouettes, the Vivetta AW11 collection is not, thankfully, sickening sweet. Instead, it embodies an era in which being prim and proper also meant embracing one's innocent nature.
The pure nature of the Vivetta AW11 collection is captured in the minimal lookbook. With a soft, grey backdrop, a chaste and childlike feeling is adorably achieved.
Key Themes Behind This Trend
- Sweet Schoolgirl Fashion
- Opportunity to disrupt the fashion industry by leveraging nostalgic, schoolgirl styles with modern design.
- 60s Silhouettes
- Opportunity to disrupt fashion by embracing classic, retro silhouettes with modern updates.
- Minimalistic Lookbooks
- Opportunity to disrupt the fashion industry by creating simple, understated lookbooks that highlight the clothing.
Where This Applies
- Fashion
- Opportunity to disrupt the fashion industry by incorporating sweet schoolgirl fashion and 60s silhouettes into current designs.
- Marketing and Branding
- Opportunity to disrupt companies' branding and marketing strategies by emphasizing minimalistic, simple lookbooks that highlight products.
- Education
- Opportunity to disrupt education by designing and selling school-inspired clothing that emphasizes academic values.
