Vivaclam packaging contains audio equipment, and it's difficult to do a good job of representing such products when the medium must be largely visual. Designer YoungJeong Yu strove to reference the auditory experience that these items would deliver, choosing to do so by rendering sound waves.
There are three different types of boxes within this range of electronic goods, and each one has been made to formally emulate the sorts of shapes that you'll see in music visualizations. YoungJeong explains that "sound vibration is formularized as a symbolizing graphic that's conducted by sound wave and equalizer."
Holding pairs of headphones and other accessories, Vivaclam packaging features spiking pyramids and halos of concentric circles to suggest beat, crowning logos that were inspired by vinyl records.
Sound Wave Branding
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