Model Angela Lindvall braves the Havana heat in this photoshoot titled 'Viva Cuba' in Vogue UK June 2010. The spread exudes Cuban culture with summer prints, sultry colours, romantic ruffles and lots of skin.
Shot by Tom Craig and styled by Bay Garnett, Angela Lindvall is more than just a tourist perched along the Malecon seawall for 'Viva Cuba' in Vogue UK. It's definitely going to be one hot summer.
Implications - The recent recession has limited consumers from traveling abroad as they need to be budget-conscious. However, these consumers still seek products that will reflect their love for travel to their peers by boasting culturally specific designs and functions. Companies can appeal to travel-heavy demographics by incorporating cultural elements into the designs of their products.
Why This Trend Is Growing
- Cultural-inspired Fashion
- Opportunity for fashion brands to incorporate culturally specific designs and functions into their products.
- Staycation-inspired Fashion
- As travel limitations persist, opportunity for fashion brands to create designs that evoke the spirit of exotic locations for stay-at-home consumers.
- Summer Prints and Colors
- Opportunity for fashion brands to embrace vibrant prints and sultry colors for their summer collections.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on the demand for cultural-inspired designs and staycation fashion.
- Travel and Tourism
- Travel companies can promote staycation options that allow consumers to experience the cultural vibes of exotic destinations from home.
- Retail and E-commerce
- Retailers and online platforms can curate and promote summer collections featuring prints and colors that exude the spirit of vacation.
