Model Angela Lindvall braves the Havana heat in this photoshoot titled 'Viva Cuba' in Vogue UK June 2010. The spread exudes Cuban culture with summer prints, sultry colours, romantic ruffles and lots of skin.
Shot by Tom Craig and styled by Bay Garnett, Angela Lindvall is more than just a tourist perched along the Malecon seawall for 'Viva Cuba' in Vogue UK. It's definitely going to be one hot summer.
Implications - The recent recession has limited consumers from traveling abroad as they need to be budget-conscious. However, these consumers still seek products that will reflect their love for travel to their peers by boasting culturally specific designs and functions. Companies can appeal to travel-heavy demographics by incorporating cultural elements into the designs of their products.