The Vitaminwater â€œTime to collectâ€ Ad with Gary Busey, Adrian Peterson and Shaq hilariously wants to bring compensation to athletes who are traded in fantasy football. Busey plays a fantasy league lawyer who is demanding that Peterson's fantasy football right be upheld.
Once you watch Peterson and Busey trash the meeting place of one fantasy league group you may be afraid to attend your next one.
Implications - ***Go beyond the argument of using celebrities in a marketing campaign. How would a small business benefit from this? Especially considering they may not be able to make those celeb references without the permission of the celebs themselves.***
Using celebrities or celebrity products within a marketing campaign or product branding opportunity increases the likelihood that consumers will find your product or service intriguing. Consumers are a whole appreciate the use of Hollywood references within product campaigns as it instantly appeals to the consumer desire to associate themselves with the Hollywood lifestyle. Ads like this that incorporate humor and Hollywood references are double as likely to be widely accepted.
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