Nike recently launched a virtual pop-up store that provides access to limited-edition items but with a catch—these exclusive products can only be redeemed using credits earned from previous purchases. The pop-up shop is accessible to all and has been launched along with the new Nike Air Max 720 style, although making a purchase requires shoppers to prove their loyalty to the sneaker brand.
When a shopper enters their order number for purchasing the new sneaker, they are able to see their Air Credits in a virtual wallet. In this space, users will be able to see and purchase merchandise like water bottles, socks and stickers with an AM720 theme.
In the virtual Nike pop-up store, consumers will be able to interact with sales assistants who are actually Nike collaborators like England footballer Raheem Sterling, DJ Peggy Gou and more.
Exclusive Virtual Pop-Ups
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Gen Z Cosmetic Shops
Internet-Inspired Apparel Shops
VR Valentine's Day Pop-Ups
Virtual Department Stores
Connected Cosmetic Retail Kiosks