Nike introduces a new Viotech 2.0 design to its signature Air Max 90 QS sneaker model following its original sneaker design inspired by vinyl records. The latest rework is powered by Viotech and features bold colors throughout the entire uppers to instantly captivate attention.
The uppers are constructed from a blend of suede and canvas fabric materials informed with hues including Game Royal and Lucid Green. The blend of textures across the design adds both depth and contrast to the aesthetic, as hues of bright yellow paneled through white, blue, green, light orange, and magenta, along with some muted black and white. The signature Air Unit in the midsoles remains translucent covered by yellow details.
What Makes This Trend Stand Out
- Vinyl Record-inspired Sneaker Designs
- Incorporating design concepts from other areas of interest, such as music and art, can lead to disruptive innovation opportunities for sneaker and fashion brands.
- Bold Colorways in Footwear Design
- Using eye-catching and unconventional color combinations can disrupt the footwear industry and capture consumer attention.
- Texture-blended Fabrication in Sneaker Design
- Incorporating a variety of textures and materials can add depth and contrast in sneaker design and provide an opportunity for unique, disruptive innovation.
Sectors Adopting This
- Fashion
- Bold, unique sneaker designs can have an impact on the fashion industry by providing new and fresh statement pieces for consumers.
- Footwear
- Incorporating different textures and materials in sneaker design can set a brand apart from competitors and encourage innovation within the footwear industry.
- Music Merchandise
- Drawing inspiration from music culture, vinyl-inspired sneaker designs can create new opportunities for music merchandise and collaborations within the fashion industry.
