Androgynous model Ton Heukels wears a wardrobe of vintage rocker fashions in GQ Style UK's "Like a Rolling Stone" editorial. The image series is captured by photographer Sean Thoman and features styling that pays homage to Rolling Stones founder and original band member Brian Jones.
Though often overshadowed by Mick Jagger and Keith Richards, Brian made waves as a style icon before his death in 1969. Ton Heukels channels the deceased rocker in this series that highlights oversized hats, flamboyant suits and a retro coif.
Vintage rocker fashion makes a triumphant return in this GQ Style UK editorial that looks to the 70s for its flamboyant and eclectic wardrobe picks. This editorial graces the publication's Fall/Winter 2014 issue.
Key Themes Behind This Trend
- Vintage Rocker Fashion
- Fashion industry professionals can embrace the trend and produce a line of vintage rocker-inspired clothing or accessories.
- Androgynous Models
- The entertainment industry, particularly modeling agencies, can pioneer for more androgynous models to push fashion to be more gender-neutral and diverse.
- Nostalgic Styling
- Brands and advertisers can incorporate vintage styling to their marketing strategy to appeal to consumer’s nostalgic and sentimental emotions to increase engagement success.
Where This Applies
- Fashion
- Fashion businesses can capitalize and expand on the popular trend and produce a line of vintage rocker-inspired clothing or accessories.
- Entertainment
- Modeling agencies and other entertainment companies can push for more androgynous models to increase gender diversity and challenge traditional beauty standards in fashion.
- Advertising
- Brands and advertising agencies can incorporate nostalgic styling into their marketing campaigns to tap into consumer's emotional nostalgia and create a more engaging advertisement.
