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This Artist Recreated Vintage Nike Ads with the Brand’s Current Shoes

 - Nov 5, 2015
References: solecollector & hypebeast
A graphic artist named Frederico of ‘MBROIDERED’ recreated a series of vintage Nike ads using current collections of the brand’s footwear. The artist used the same printed advertisements that gained the brand much recognition in magazines from previous decades.

Frederico uses vintage Nike ads such as the iconic phone number posters and simply replaces the shoe from previous poster with one of current style.

This series shows the evident transition from print ads to video ads and the use of social media. While print publications are still being produced, Frederico emphasizes that it is much easier for consumers to miss new sneaker ads while flipping through a magazine. Nike is an iconic brand that continues to adapt new marketing tactics to suit consumer desires, which allows the brand to continue its heightened success.