Wild at Heart is a creative undertaking that showcases vintage looks modeled by modern women. The fashion collective spends its time searching the streets for cute, retro styles. Once Wild at Heart has a solid collection, they hire a model to show off these styles, helping the retro resurgence movement impact the mainstream fashion industry.
This particular shoot stars Kelly Ash in a series of vintage-style swimsuits. One swimsuit in particular is perfect for Fourth of July celebrations. It consists of an American flag-patterned bottom paired with a cute, dark blue bikini top. Ash pairs this look with a bright red Budweiser windbreaker. The red is perfect for the American flag look, while showcasing a popular American beer is another patriotic touch.
Wild at Heart is a fashion effort unlike any other. With more lookbooks like this one, perhaps vintage styles will once again rock everything from small boutiques to runway shows.
Key Themes Behind This Trend
- Vintage Resurgence
- The popularity of vintage styles is on the rise, creating an opportunity for businesses to offer retro-inspired clothing and accessories.
- Streetwear-focused Fashion
- Streetwear-inspired looks are becoming increasingly popular, providing a chance for brands to innovate with bold, unique designs.
- Inclusive Fashion
- Featuring modern women modeling vintage looks is a trend in inclusive fashion, offering opportunities for clothing brands to diversify representation in their marketing and design.
Where This Applies
- Fashion Retail
- Established and emerging clothing brands have an opportunity to create unique and inclusive streetwear-inspired clothing lines that attract retro-loving consumers.
- Marketing and Advertising
- Marketing and advertising firms can help clothing brands create campaigns that showcase vintage-inspired looks on a diverse range of models and influencers, catering to a larger audience.
- Photography and Creative Direction
- Photographers and creative directors can produce streetwear-focused photo shoots with a vintage twist, helping fashion brands establish an artistic identity that resonates with consumers.
