The Vinebox 12 Nights of Wine kit is the wine subscription service's 2020 offering and is specially curated for the holiday season. Priced at $129, the kit is elegantly packaged and consists of 12 by-the-glass wine samples that are a mix of red and white blends.
Each of the 12 wines is a different blend and is inspired by traditional advent calendar holiday countdowns. The perfect holiday gift for wine lovers, the Vinebox 12 Nights of Wine kit lets recipients sample various blends by the glass before investing in a bottle of their favorite.
The pre-portioned vessels inside each box are elegantly packaged and sustainable, featuring info about each blend on the outside of the glass.
What's Driving This Trend
- Holiday-themed Subscription Boxes
- Opportunity for companies to offer curated subscription boxes for holidays and special occasions.
- Wine Sample Kits
- Disruptive opportunity for winemakers to offer wine sample kits to increase awareness and drive sales.
- Personalized Packaging
- Potential for brands to create personalized and sustainable packaging to enhance the customer experience.
Who This Affects Most
- Wine Industry
- Opportunity for winemakers to innovate in their product offerings and packaging.
- Subscription Box Industry
- Potential for subscription box companies to expand their offerings with holiday-themed boxes.
- E-commerce Industry
- Disruptive opportunity for online retailers to offer curated wine sample kits with personalized packaging on their platform.
