The Vincent Schoepfer Spring/Summer 2012 advertorial campaign stars model Nicolas Baisin. Nicolas shines in this chic and casual lookbook, sporting a mix of comfy outerwear selects paired with dapper accents and clean-cut tailoring.
Looking dapper in classic sportswear styles, Nicolas transitions from bed-head to debonair gentleman, wearing printed tees, hooded sweaters and relaxed coats along with sleek shirting and gilded bow tie accessories.
Captured by the lens of photographer Matthieu Dortomb, this relaxed and effortlessly elegant collection is a posh and sophisticated take on modern sportswear styles. Fusing casual styles with tailored silhouettes makes the Vincent Schoepfer Spring/Summer 2012 advertorial campaign one to watch. Daring to stand apart from the crowd, this bold lookbook presents an unexpected take on casual designs.
Key Themes Behind This Trend
- Casual Sportswear
- Opportunity to disrupt the sportswear industry by incorporating casual and tailored elements into designs.
- Effortlessly Elegant
- Opportunity to disrupt the fashion industry by creating collections that combine relaxed and sophisticated styles.
- Unexpected Designs
- Opportunity to disrupt the advertising industry by presenting bold and unconventional takes on casual fashion.
Where This Applies
- Fashion
- Fashion brands can explore incorporating casual and tailored elements into their sportswear collections.
- Sportswear
- Sportswear brands can experiment with relaxed and sophisticated styles in their designs.
- Advertising
- Advertising agencies can explore creating unconventional and bold campaigns for casual fashion brands.
