As much as there is a demand for classic wedding gowns, especially since people are still riding the royal wagon when it comes to Kate Middleton's iconic dress, there is also a burgeoning demand for alternative outfits, which the Viktor & Rolf Bridal Collection satisfies with zest. Although not overtly experimental, which is surprising considering the masterminds behind the designs, the wedding dresses will speak to modern women who want to chuck tradition for something different.
Part of the new pre-spring/summer 2014 line, the Viktor & Rolf Bridal Collection is comprised of six pieces. Sticking with white and ivory, the designs range from chic pantsuits to floor-length gowns. Nevertheless, they stick by their statement, "We love playing with iconic garments, such as the white shirt, the little black dress and the trench coat."
What's Driving This Trend
- Alternative Designer Wedding Dresses
- This trend showcases the increasing demand for non-traditional wedding dresses that cater to modern women looking for something different.
- Experimental Bridal Designs
- The Viktor & Rolf Bridal Collection taps into the opportunity for subtly experimental wedding dress designs that challenge traditional norms.
- Modernizing Wedding Attire
- The collection highlights the trend of modernizing wedding attire, offering options like pantsuits to cater to the changing preferences of brides.
Who This Affects Most
- Fashion Design
- Fashion designers can explore disruptive innovation opportunities by creating alternative, experimental wedding dresses that appeal to modern brides.
- Wedding Planning
- Wedding planners can embrace the trend of alternative wedding dresses and offer specialized services to brides seeking unique options for their big day.
- Bridal Fashion Retail
- Bridal fashion retailers have the chance to tap into the market for modern wedding attire by stocking and promoting alternative designer wedding dresses.
