Burly Broody Looks

The Viktor & Rolf AW12 Collection Introduces a Macho Look for the Cold

Men seeking a very clean, yet masculine look for the cool season need not look further than the Viktor and Rolf AW12 collection. This line encompasses a radiance of power and physique that will quake within the hearts of the opposite sex with every step.

Various shades of brown are coupled with heavy material and fur to ensure pieces are still chic, yet manly. The collection, though not necessarily vibrant in color, is crafted by fabric that reflects light so much so that the wearer shines -- figuratively and literally. The Viktor and Rolf AW12 collection will work to have men walking as tall as they can this upcoming colder season, ensuring stylish men stay chic, yet masculine.

Masculine Winter Fashion
Opportunity for clothing brands to create stylish and powerful winter collections for men.
Fur Accents
Potential for the fur industry to collaborate with fashion designers to incorporate fur accents into men's clothing.
Reflective Fabrics
Innovation in fabric technology to create reflective materials that add shine and radiance to men's fashion.

Sectors Adopting This

Clothing
Opportunity for clothing brands to create stylish and powerful winter collections for men.
Fur
Potential for the fur industry to collaborate with fashion designers to incorporate fur accents into men's clothing.
Textiles
Innovation in fabric technology to create reflective materials that add shine and radiance to men's fashion.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 34%
Freshness 8%