The Victoria's Secret Fantasy Bra 2014 was unveiled last night at the Fashion Show Mall in Las Vegas. This year, there are two Fantasy Bras that will debut at the Victoria's Secret show. One will be adorned by Adriana Lima and the other will be worn by Alessandra Ambrosio. Each Mouawad designed bra took 1,380 hours of labor and together include 16,000 rubies, diamonds, royal blue and light blue sapphires threaded together with 18 karat gold strands.
Each bra set retails for $2 million — the red bra set is encrusted with over 5,800 gems that include red garnets, blue sapphires, blue topaz, yellow quartz, agate stones, and diamonds set in gold weighs 2,688 karats. The blue bra set is bejeweled with 10,000 amethyst, blue topaz, blue sapphires, blue agate stones, diamonds and weighs 6,634 karat.
What's Driving This Trend
- Luxury Jewelry Bras
- The trend of creating high-end, diamond-encrusted bras presents an opportunity for luxury jewelers to tap into a niche market of affluent consumers seeking unique, extravagant lingerie.
- Customized Fantasy Fashion
- The rise of custom-designed fantasy bras allows designers to showcase their craftsmanship and creativity, offering a disruptive innovation opportunity in the high-fashion industry.
- Extravagant Runway Shows
- The introduction of diamond-encrusted bras in runway shows presents an opportunity for fashion events to elevate the glamour quotient, attracting attention and creating buzz among consumers and media.
Who This Affects Most
- High-end Jewelry
- The luxury jewelry industry can explore collaborations with lingerie brands to create exclusive, diamond-encrusted lingerie pieces, catering to the demand for opulent and unique fashion accessories.
- Designer Fashion
- Designers can capitalize on the trend of customized fantasy fashion by offering unique, one-of-a-kind creations, appealing to affluent customers seeking personalized and extravagant clothing items.
- Fashion Events
- Fashion event organizers can incorporate the concept of extravagant runway shows featuring diamond-encrusted bras to attract media attention, sponsorships, and create a memorable experience for attendees.
