Glamorous Mennonite Editorials

Victoria Beckham Stars in Vogue Australia's Latest Issue

Everyone's favorite Spice Girl-turned-fashionista Victoria Beckham stars in the August 2015 issue of Vogue Australia.

Beckham's look for the editorial, which was curated by fashion editor Christine Centenera, can be best described as "modern-day Mennonite." Though Beckham's signature outfit during the Spice Girls-era was an LBD (emphasis on the L), her look has since grown more conservative, and the outfits she models here certainly reflect her style evolution.

Tina Outen and Wendy Rowe acted as Beckham's beauty team, and they opted for a much softer look than what we're used to seeing on the British trendsetter. Rowe opted for warm shades of brown, taupe and peach, while Outen left Beckham's hair soft, wispy and unkept. Beckham went along with their approach, trading her signature vixen pout for softly parted lips.

Fashion Evolution
Victoria Beckham's shift to conservative fashion suggests a potential disruptive innovation in the fashion industry to focus on modesty and graceful conservative looks.
Soft Beauty
The use of warm shades and soft, wispy hair creates a disruptive innovation opportunity in the beauty industry to shift away from heavy makeup and structured hairdos.
Modern Mennonite
The trend towards modern Mennonite fashion offers an opportunity to design a new line of fashionable and conservative clothing for those who seek a more demure style.

Where This Applies

Fashion
The fashion industry could benefit by adopting this trend and creating modern, modest clothing that appeals to women who don’t want to sacrifice style for modesty.
Beauty
The use of warm shades and soft hairdo's showcases a potential shift in the beauty industry towards a softer and more natural look.
Apparel
The modern-day Mennonite trend provides an opportunity in the apparel industry to create conservative clothing that still maintains a stylish edge.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 81%
Freshness 8%

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