As the seasons shift, fragrance fans look for in-between scents that bridge the gap, and Very Violet by Bath & Body Works was specifically designed to deliver the brightness and freshness of summer's essence without the full heaviness of the rich, deep notes that define the fall. Bath & Body Works created Very Violet in partnership with master perfumer Carlos Viñals of Symrise, both defining it as a sophisticated scent inspired by “the quiet power of presence.”
This clean, intimate and warm transitional eau de parfum is defined by notes of violet absolute and makes the most of a Symrise-exclusive ingredient called Ecomusk, and cedarwood, which is commonly removed from land for ranching because it depletes soil moisture, and in this case, the aromatic timber is upcycled into an essential oil for a beautiful new purpose.
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Aromatic Utility
Beauty brands are designing wearable fragrance into refresh and care routines
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What's Driving This Trend
- Transitional Fragrance
- Season-spanning scent profiles reflect a growing preference for products that fit ambiguous weather, moods, and wardrobe shifts between traditional retail seasons.
- Upcycled Aromatics
- Repurposed botanical materials such as cedarwood create room for premium fragrance storytelling around waste reduction, ingredient provenance, and circular beauty systems.
- Sustainable Synthetics
- Exclusive ingredients like Ecomusk highlight how lab-developed aroma molecules can support cleaner formulations while maintaining luxury, longevity, and emotional appeal.
Who This Affects Most
- Fragrance
- Perfume brands are finding whitespace in nuanced scent launches that move beyond strict seasonal categories and serve everyday transitional occasions.
- Beauty Retail
- Mass beauty retailers can differentiate through elevated collaborations with master perfumers, sustainable ingredients, and more sophisticated product narratives.
- Ingredient Manufacturing
- Aroma suppliers gain relevance by developing proprietary materials that combine performance, sustainability claims, and distinctive sensory signatures for consumer brands.
