Very Nearly Almost Exudes Openness and Collaboration

 - Jul 3, 2011
References: verynearlyalmost & vimeo
From the stunning video they created, you can tell that the Very Nearly Almost office is a cool place to work that prioritizes creativity. The mag, which initially began as a 'zine of black-and-white photography, has emerged into a seminal voice and source of documentation of the London street art scene.

The Very Nearly Almost office culture is one that the founders describe as one that they want everyone to feel involved in. What's remarkable about the magazine office is that it is generally bustling after normal business hours, because all the staff has other full-time positions. Take a look at the video to check out their digs.

Implications - Youth consumers have a strong desire to lead unconventional lifestyles. This stems from a rejection of the lifestyle choices of previous generations. Companies can make themselves more attractive to this demographic by taking this mindset into account.