The Versace Fall/Winter 2012 menswear campaign stays true to the Italian fashion house's glam image. Famed photographic duo Mert & Marcus capture a moody and monochromatic campaign that is both sharply styled and rebelliously retro.
This advertorial stars models Dmitriy Tanner and Philipp Schmidt, who were shot on site in London. The duo are styled by David Bradshaw, sporting daring looks that include embellished jackets and patterned pants among other ornate pieces.
The Versace Fall/Winter 2012 ad campaign shines a light on military-inspired silhouettes, impeccable tailoring and the opulent accents synonymous with the luxe label. This edgy portrait series showcases classic looks made modern with over-the-top detailing that includes sequins, decorative buttons and a hint of sparkle.
Glamorous Rebel Campaigns
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Embellished Nonchalant Fashion
'90s Spanish Fashion
50s Pattern-Clashing Portraits
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Versace Fall/Winter 2012 Menswear Advertorial is Sharp
- By: Jana PijakJun 14, 2012