Shelter Coats

Veronika Scott Makes Makeshift Coats that Double as Shelters

Veronika Scott is a product design student from Michigan whose personal mission extends beyond beautiful art. Looking to revolutionize the world and alleviate serious global issues, Veronika Scott has created a makeshift coat that doubles as a self-warming sleeping bag.

Each homemade coat takes only $10 to create, which Veronika Scott maintains through donations. Check out the philanthropic fashion pieces in the gallery.

Implications - In an increasingly globalized 21st Century, the appeal of DIY companies/products is widespread. Products that are inexpensive, eco-friendly and practical have an advantage over companies that continue to produce the same products without an eye toward global issues. Corporations can appeal to "green" consumers by getting involved in eco initiatives like this one, trumpeting their corporate social responsibility through support and investments in social issues.

DIY Eco-friendly Products
Companies can appeal to green consumers by innovating with inexpensive, eco-friendly and practical products that have an advantage over traditional products.
Philanthropic Fashion
Designers can incorporate social responsibility into fashion by creating products that address global issues and donating proceeds to charity.
Sustainable Shelter Solutions
Innovation opportunities exist for companies to create affordable and sustainable shelter solutions for the homeless population.

Sectors Adopting This

Fashion Industry
Designers and fashion businesses can create philanthropic fashion pieces that address social issues and appeal to eco-conscious consumers.
Technology Industry
The technology industry can contribute to creating affordable and sustainable shelter solutions with innovative materials and designs.
Non-profit Industry
Non-profit organizations can partner with companies to address global issues, and create initiatives for sustainable shelter solutions and eco-friendly products.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 50%
Freshness 8%